ICYMI Presents strive to champion fresh talent.
Smithdown Road Festival is an event in Liverpool that takes place in several venues along the road. Like most festivals, ICYMI wanted to attract young, hip music lovers. We ensured that the promotional material was atmospheric and eye-catching.
ICYMI provide a platform that offers gig opportunities from grassroots level upwards. "Our mission is to always shout about artists we personally love."
I continuously work in partnership with ICYMI to develop their ever-evolving visual identity. I create the promotional material for their upcoming events across print and social media, and hope to make many more.
The identity is inspired by the simplicity and functionality of Scandinavian design, whilst implementing pastel colours (lots of millenial pink here) to attract a young and contemporary crowd.
Poster design for the band Nikki & the Waves. To visualise these 'Waves', I experimented using paint pens, a scanner and photoshop. I wanted to create an elusive atmosphere of being caught up in the dark, deep ocean. I've heard that's where all the best EP release parties happen.
I created a printed lookbook and accompanying business cards for Tamar Attia.
The editorial style of this lookbook reflects Tamar’s expressive and vibrant portfolio by displaying her work in inventive ways. The range of photographs, scans, negatives and fashion illustrations gives an insight into how her designs can be used.
Click here for full project A personal experiment that is a work in progress, this is something I'm keen to take further and turn into a more well-rounded project.
I found myself knee-deep in mountains of paper and card I've accumulated over the years. The endless colour, weight and texture variations astounded me, so I decided to explore. I wanted to get away from the screen and create with my hands, a practice too often neglected. Through slicing and dicing to me little hearts content, I discovered that I enjoy using paper as its own medium. It is a different kind of creative process.
I used my love of 60's psychedelic design and dissected it. I pulled apart the shapes and symbols and learnt how they work together to make intricate works of art. Often in this movement there were seemingly moving shapes and kaleidoscope effects. Colours from the opposite ends of the colour wheel were used to intensify the feeling of the 'trip'.
These are book cover designs I've compiled over the years. I think books are brilliant and I try to read as much as possible. So it makes sense that this interest has overlapped with my design practice.
I love designing for literature. Its challenging - there are so many ideas, thoughts and themes to encompass. It puts my creativity to the test and pushes me to come up with a strong concept.
A collaborative project with illustrator and print designer Tamar Attia. Entered into D&AD 2016 for Shutterstock.
Brief: Pick two archetypes and create a static or moving image for each one that tells a story from the modern world. Look to unexpected places, find the dramatic in the seemingly banal, the emotion and humanity that underlies the routine of our daily lives.
Me and Tamar spent many hours brainstorming, sketching, and researching. We worked together on the concepts; most of the final illustration was hand-drawn by Tamar; I handled the colour, animation, and digital aspects. Through this brief I taught myself most of what I know about animation.
Overcoming the monster
Not all monsters are physical. Our thoughts can hold us back - and can affect how we live our lives. Bad thoughts can fill us with anxiety and negativity. The monster of the mind can be overcome in various ways, but when it's defeated, the sun can eventually shine through.
Technology is constantly advancing. To watch it all transform before our eyes is bewildering but very amusing. The selfie stick has been a popular recent invention, and a trending topic of discussion. There is a constant strive to make things bigger and better - but is the future of the selfie practical? What if it gets out of hand and stretches all the way to space so that you can have a selfie with your entire home planet?!
Undertaking this massive project in close collaboration with a fellow creative was incredibly valuable, and so was the knowledge I gained working in the new realm of animation.
This project was inspired by Tame Impala's track 'The Less I Know the Better'. I tried out embroidery for the first time and created a basketball solar system, inspired by the incredibly beautiful music video that accompanys the song. From this I developed a poster series to accompany it.